Customers' experiences with their wireless devices can have a major impact on a wireless carrier. Offering the wrong device – or failing to support it properly – can negatively impact the bottom line, as new research from Biancco Technology Group illustrates. The combination of faulty mobile devices and ineffective care would prompt 31 percent of wireless customers to switch mobile carriers, according to Biancco, which surveyed more than 1,400 mobile users globally. Another one-third would change to mobile devices from different manufacturers.
NetAmerica Alliance Blog
Welcome to the NetAmerica Alliance Blog, where you can explore wireless industry news, trends, and commentary from us and around the industry.
When it's summer and everyone is outdoors – at the beach or at a musical or sporting event – it may seem as though there's no one without a smartphone. Yet smartphone sales continue to climb. More than 337 million smartphones were shipped worldwide in 2Q15, up 11.6 percent from a year ago, according to preliminary market data from the IDC Worldwide Quarterly Mobile Phone Tracker. Shipments rose quarterly as well – and that's particularly impressive, considering that 1Q15 showed an above-average increase.
One of the most important trends in wireless is employees using their mobile devices for work – a phenomenon known as BYOD, or "bring your own device." But according to new research from telecom-Web convergence specialist tyntec, businesses have been slow to respond to this trend. Six in 10 employees of large business enterprises in the U.S. (61 percent) said they use their personal mobile devices for work purposes, according to tyntec's "BYOD User Survey 2015: Employees' Choice for Mobility." Yet just one-third (34 percent) of employers have set policies governing the use of personal mobile phones and other such devices, said U.S. respondents.
We all know someone – maybe multiple people – whose eyes seem perpetually glued to their smartphones. Now there's a name for them. Mobile analytics specialists at Flurry call these people "Mobile Addicts" and according to Flurry research, their population is growing faster than other categories of mobile device users, not only in the U.S. but around the world.
Americans' obsession with their smartphones isn't limited to fun apps like Facebook and Twitter. According to a new mobile banking survey from Bank of America (BoA), 62% of people who use mobile banking apps use them a few times a week or more, including 20% who access their mobile banking app once a day or more.
We already knew Wi-Fi was a versatile technology. But it may be even more powerful than we realize. Researchers at the University of California, Santa Barbara (UCSB) are using Wi-Fi to estimate the number of people walking in an area – and according to the researchers, the people don't even have to be connected to Wi-Fi for it to work.
Apple's innovative information and communications technology (ICT) has spawned entire industries, including mobile "app" development. Mobile app usage has grown extraordinarily fast since Apple opened the "doors" to its online App Store in 2008. Mobile app revenues now total some $87 billion a year, according to new research from ACT-The App Association. The association represents more than 5,000 small and mid-size software companies involved in mobile app development.
Mobile devices continue to take on more and more functionality that previously was handled by traditional computers, a trend often referred to as mobile first. The latest evidence of this trend comes from Google, which found that more people in the U.S. and nine other countries are using its search engine with mobile devices to search the Web than are using personal computers. A Google exec announced the tipping point at a digital advertising conference this past Tuesday, according to a Wireless Week repost of an AP Technology report.
A promising area within the mobile app category is the in-vehicle app, as a recent survey of vehicle owners illustrates. The "Apps in the Car 2015" survey, conducted by IHS Automotive, polled people in the U.S., the U.K., China and Germany who intend to purchase a new vehicle within three years, found that 45% would use in-vehicle apps if they enhanced the driving experience. Over one-third (35 percent) said they would be willing to use in-vehicle apps if they were similar to those on their smartphones.
With usage skyrocketing, mobile apps are leaving millions of end users open and vulnerable to a host of increasingly sophisticated security threats, as new research from Intel and security specialist McAfee illustrates.
New research from financial content provider Bankrate illustrates growing opportunities in mobile commerce. Half of mobile Internet users have used their mobile devices to make a major financial purchase, such as obtaining a mortgage, investing in stocks or buying a car, according to a report from Bankrate. Those most likely to have made such a purchase are adults between 30 and 49. Fifty-eight percent of survey respondents in that age group reported having done so.
The huge growth in mobile data traffic is driven in large part by huge growth in bandwidth-hungry mobile entertainment apps such as video and gaming – and some new market data from research firm SNL Kagan puts in perspective just how big the mobile entertainment market has become.
Americans are even more inseparable from their mobile devices than previously thought, according to new research from consulting firm Deloitte.
Mobile transaction technology could be very valuable to rural subscribers, who sometimes have difficulty finding a local store that carries certain products. And according to a new Juniper Research report, mobile transactions are set to take off.
The opportunity with large business clients goes well beyond just selling them wireless plans. Enterprise mobility management, as defined by market research firm 451 Research includes as a set of tools that enable mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization will see considerable growth and represents a value add opportunity for wireless carriers.
Latest insight from the GSA (Global mobile Suppliers Association) regarding LTE device growth highlights an important aspect of the SMART program from NetAmerica Alliance. Access to in-demand devices has been a key tenant of our mission. We recognize that device access can make or break a 4G LTE operator's business plan, and our relationship with Sprint guarantees access to a robust device ecosystem for Members. According to GSA, the LTE "ecosystem" continues to expand at a rapid rate, with 978 new product announcements having been made during the past year – an annual growth rate of 79 percent.
Global revenues from sales of tablet games will triple by 2019, according to new market research from Juniper Research, rising from $3.6 billion this year to $13.3 billion. Improved storage capacity, better graphics, more in the way of mobile broadband connectivity and consumers' preferences for convenience and ubiquity will be key factors fueling the rise.
In another example of how mobile broadband is shaping our lives and communities, the rise of connected cars is the latest application to become aware of. Mobile broadband connectivity to the car represents a growing business opportunity for carriers and a quality of life issue for the communities they serve.
The impact of mobile wireless on society continues to grow and banking is a bright spot. More than 1.75 billion people will have used their mobile phones to do some banking by the end of 2019. That compares to a mere 800 million that will do so this year, according to a new mobile banking report from Juniper Research.
Smartphone owners are responding positively to wireless carriers' early upgrade enrollment plans, but the results could be even better if providers could assure that smartphone customers receive timely and accurate information at retail outlets, according to new market research from the NPD Group.