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Business App Survey Finds Strong Interest in Mobile Access
In our continuing blog series, we want to highlight the growing importance of smartphones and 4G data networks for both consumer and business customers. New research from cloud-based apps marketplace operator GetApp shows just how important smartphones have become to employees. Employees at a range of businesses are increasingly using their mobile devices to conduct business.
A strong majority (87%) of small- and medium-sized business managers surveyed think their business apps should have mobile accessibility. Over one-third (36.2 percent) of respondent consider mobile accessibility for their business apps "absolutely necessary," while only 13.1 percent said it isn't important.
Research was conducted through GetApp's GetData independent research program, with more than 1,000 business owners surveyed.
"It's no secret that today, mobile is more important than it's ever been for businesses. What this latest research confirms is that it's no longer good enough for a business app to provide an excellent desktop-only experience. More and more, businesses want feature-rich apps that can move around as much as they do," GetApp co-founder and CEO Christophe Primault was quoted as saying.